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Why “Be the One”?
The creative concept “Be the One” was focus-group tested and evokes personal responsibility and empowerment. These two values have been shown to resonate to influence healthy behaviors.
What assets are available and what messages do they focus on?
Stay safe this holiday season
Resolve to Save Lives and Vital Strategies have put together a collection of message-tested social media images and flyers that encourage safer celebrations and are aligned with guidance from the Centers for Disease Control and Prevention (CDC). The goal is to encourage people to gather as safely as possible this holiday season to help prevent the spread of COVID-19.
In addition to the social media assets and flyers, this toolkit includes guidance for using community engagement to spread the word, and a report on the research Vital Strategies conducted to create these messages. All of these materials are free to use and share, no credit required.
Social Media Images
Celebrate Safely Assets
"Celebrate Safely” Concept Testing Study Presentation(8.95 MB)
Celebrate Safely: 30-second Radio Script(150.86 KB)
Celebrate Safely Community Engagement Toolkit(204.27 KB)
Celebrate Safely Social Cards(11.00 MB)
Celebrate Safely Campaign Flyer(137.46 KB)
Celebrate Safely Social Cards and Flyer (Portuguese)(22.42 MB)
Celebrate Safely Social Cards and Flyer (Spanish)(22.59 MB)
Answer the call from contact tracers
Explains in simple terms how contact tracing works and the important role individuals play in confidentially reporting their recent in-person interactions so health professionals can trace the source of their exposure and contact anyone else who may have been infected. Downloadable, customizable assets are coming soon.
Watch this space for more assets
The assets will all be available in social media formats for Facebook, Twitter, Instagram and more. They can be downloaded as image files for “plug and play” use and in an editable format that lets you customize them to your jurisdiction, department or organization. All assets were created and designed by the NYC-based creative agency, Soze.
The key health behaviors, or calls to action, include:
Be the One
A campaign to remind people they have the power to stop the spread of COVID-19 through healthy behaviors.
Wear a mask, watch your distance, wash your hands.
These 3Ws are the key to preventing the spread of COVID-19 and are prominent in all of our campaigns. We’ll continue creating materials tied to this concept for specific events, such as family gatherings or public outings.