Be the One to Prevent COVID-19

Free communications assets to help public health professionals and community-focused organizations encourage healthy behaviors and stop the spread of COVID-19

Why “Be the One”?

The creative concept “Be the One” was focus-group tested and evokes personal responsibility and empowerment. These two values have been shown to resonate to influence healthy behaviors.

Read the Message Testing Research (PDF)

What assets are available and what messages do they focus on?

Stay Safe While Voting

The “Stay Safe While Voting” campaign provides evidence-based guidance on actions individuals can take to reduce their risk of COVID-19 infection, and includes ready-to-use messages suitable for a quick and targeted digital dissemination. The materials are designed to appeal to a broad audience and were developed inclusively to reach different age groups, races and genders. Social media posts and digital banners are available in English and Spanish. There is also a six-second video PSA you can share (coming soon).

The campaign can be used on its own or to complement ongoing COVID-19 campaigns your health department or organization plans to run.

Here’s some more information on disseminating these assets, including ways to customize your social media share lines for your local community:


Guidelines for Using ‘Stay Safe While Voting’ Campaign Materials (PDF)
Stay Safe While Voting – Social images (ZIP)
Stay Safe While Voting – Banners (ZIP)
3Ws Be the one video (ZIP)

Answer the call from contact tracers

Explains in simple terms how contact tracing works and the important role individuals play in confidentially reporting their recent in-person interactions so health professionals can trace the source of their exposure and contact anyone else who may have been infected. Downloadable, customizable assets are coming soon.

Download the Contact Tracing Toolkit

Watch this space for more assets

The assets will all be available in social media formats for Facebook, Twitter, Instagram and more. They can be downloaded as image files for “plug and play” use and in an editable format that lets you customize them to your jurisdiction, department or organization. All assets were created and designed by the NYC-based creative agency, Soze.

The key health behaviors, or calls to action, include:

Be the One

A campaign to remind people they have the power to stop the spread of COVID-19 through healthy behaviors.

Wear a mask, watch your distance, wash your hands.

These 3Ws are the key to preventing the spread of COVID-19 and are prominent in all of our campaigns. We’ll continue creating materials tied to this concept for specific events, such as family gatherings or public outings.